| Traded as | ASX: AAD |
|---|---|
| Industry | Leisure and Entertainment Attraction Operator |
| Predecessor | Macquarie Leisure Trust |
| Founded | 11 June 1998 |
| Headquarters | Milsons Point, New South Wales, Australia |
| Key people | Greg Shaw (CEO) |
| Revenue | A$350.4m (2010)[1][2] |
| Operating income | A$77.8m (2010)[1][2] |
| Total assets | A$243m (2010)[1][2] |
| Website | Official website |
Ardent Leisure (ASX: AAD, formerly Macquarie Leisure Trust[3]) is an Australian-based leisure company which owns and operates a leisure portfolio of over 100 assets across Australia, New Zealand and the United States.[4] It is most known for its operation of the Dreamworld theme park and the WhiteWater World water park on the Gold Coast, Queensland, Australia.[5]
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Ardent Leisure was originally known as Macquarie Leisure Trust until it split from Macquarie in 2009.[3] The company began by acquiring the existing Dreamworld theme park in 1998. In 2006, Ardent Leisure constructed a world-class water park, WhiteWater World.[6][7] In 2009, Ardent Leisure acquired QDeck.[8]
Ardent Leisure owns and operates over 100 leisure assets including theme parks, tourist attractions, marinas, bowling centres, laser skirmish centres and health clubs across Australia, New Zealand and the United States.[4]
Ardent Leisure began as the company which owned and operated the Dreamworld theme park on the Gold Coast. Dreamworld was acquired in July 1998 - within a month of its establishment.[9] The theme park has over 30 rides, shows and attractions[10] across a 30-hectare (74-acre) park.[9][11] In December 2006, an adjacent water park to Dreamworld opened. WhiteWater World features 14 different water attractions including some Australian firsts.[6][7]
Ardent Leisure owns a variety of bowling and laser skirmish companies around Australia and New Zealand. The Australian AMF Bowling franchise was purchased off their original American owners and is now operated separately to the American centres. Some of these AMF Bowling Centres now feature M9 Laser Skirmish to enhance the guest experience. Ardent Leisure has also acquired Kingpin Bowling Lounges to complement their existing portfolio. These lounges offer a different bowling experience to the traditional experience offered at AMF. Collectively there are almost 50 locations across Australia and New Zealand.[12]
A collection of seven marinas make up d'Albora Marinas - Australia's largest marina group. The locations in New South Wales and Victoria collectively are home to over 1400 vessels.[13]
The Goodlife Health Club franchise is owned by Ardent Leisure. With 40 locations around Australia, Goodlife is the most dominant health club in Queensland, South Australia and Western Australia.[14]
Main Event is a chain of entertainment centres in the United States. Based in Dallas, Texas, the chain operates attractions including ten pin bowling, laser skirmish, games arcades, rock climbing and mini golf. Main Event operates in 9 locations.[15]
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